For HEMA we created The Story of Hajo. One out of 37 portraits about true HEMA fans.

We let Hajo's love for the typical HEMA smoked sausage come to life using a combination of both animation and hand painted textures, we've created a Matisse-esque world from sausages, suitcases and plates. 

HALAL, SWEET & HEMA joined forces to tell 37 real HEMA stories by its fans. A team of artists, directors and animators were responsible for crafting individualized formats according to each story, reflecting the diversity of HEMA's consumers.